Which Reels Can Be Promoted On Instagram?

Do you know which reels on Instagram you can use to advertise your business? With over 1 billion active users, Instagram is a well-known social media website and is the perfect platform for individuals and businesses to advertise their goods and services.

With the correct approaches, Instagram reels, a popular kind of content that lets users post little movies, can be a successful way to reach a larger audience. We’ll go through which reels can be promoted on Instagram in this article and offer some advice on how to make your reels stand out.

What are Instagram Reels?

Instagram reels have become increasingly popular, with businesses and individuals using them to reach a larger audience. However, not all reels are eligible for promotion. Instagram has specific guidelines that must be followed, and failure to do so can result in your reel being rejected. In this article, we will explore which reels can be promoted on Instagram and what you can do to increase your chances of success.

Instagram Reels: What Are They?

Instagram reels are quick videos with a usual runtime of 15 to 30 seconds. They are made to be entertaining, imaginative, and interesting, which makes them perfect for sharing with your followers. Music, filters, and effects are just a few of the tools that may be used to make Instagram reels.

Can Reels Be Promoted on Instagram?

You can advertise both your current Reels and new videos you make specifically for advertising without posting them to your Instagram page. You cannot accomplish this right now on an Instagram native app as you can with ordinary feed posts; instead, you must use Facebook Ads Manager.

Can Reels Be Promoted on Instagram?

Where will my Instagram Reels advertisements be shown?

You may deliver your Reels advertisements to Instagram users in a few different ways, such as:

  • On the home screen, under the Reels tab
  • In the Explore section

Instagram Reels ads are shown in users’ feeds in the same app areas where they can find original Reels content. This is a fantastic chance for marketers to pick up their game, get innovative, and effortlessly grab the attention of their viewers as they scroll through similar information.

Which reels are eligible for Instagram promotion?

Not every clip can be promoted on Instagram. A reel must fulfill the requirements listed below in order to be promoted:

Reels must have original content.

Instagram only allows original content to be promoted. This means that the reel must be created by the account owner or someone authorized to create content on behalf of the account owner. If you use someone else’s content in your reel, it will not be eligible for promotion.

Reels must abide by Instagram’s community standards.

Following Instagram’s rigorous community rules is required. Promotional consideration will not be given to any films with content that contravenes these rules, such as violence, hate speech, or nudity. Before producing and disseminating any content on Instagram, it is crucial to review the platform’s community rules.

The advertising guidelines on Instagram must be followed by Reels.

Instagram has unique advertising restrictions that must be observed in addition to its community rules. Reels that contain anything that contravenes these rules, such as false advertising or products that are illegal, will not be promoted. Before producing and promoting any content on Instagram, it’s crucial to familiarize yourself with the platform’s advertising guidelines.

Reels must be high-quality and engaging

Instagram wants to promote content that is high-quality and engaging. Reels that are blurry, have poor lighting or are difficult to understand will not be eligible for promotion. In addition, reels that do not receive a high level of engagement, such as likes and comments, may also be rejected for promotion.

Reels cannot have watermarks.

Watermarks are not permitted on promoted material on Instagram. This means that your reel won’t qualify for promotion if it has a watermark. You must remove the watermark from a reel before submitting it for promotion if it has one and you wish to advertise it.

Advice on How to Make Promotable Instagram Reels

It’s time to produce content that complies with the requirements now that you are aware of which reels can be advertised on Instagram. Here are some pointers for making Instagram reels that can be promoted:

Advice on How to Make Promotable Instagram Reels

Be original and creative.

Instagram users love to see original and creative content. Use your imagination to come up with new and exciting ideas for your reels. Don’t be afraid to experiment with different styles, music, and effects to create something that stands out.

Make it brief and sweet.

Instagram reels are intended to be succinct and eye-catching. Keep the length of your reels between 15 and 30 seconds.

Utilizing hashtags and current music trends is one way to boost the visibility of your reels. Using these can improve your chances of getting promoted because Instagram’s algorithm takes the popularity of the music and hashtags used in a reel into account.

Improve your captions.

Your reels can be effectively promoted with captions. Use your captions to set the scene for your video, promote your business, and encourage interaction. Be sure you use clear, concise, and brand-consistent captions.

Collaborate with other users.

Collaborating with other users can be a great way to reach a wider audience. Consider teaming up with other creators or businesses to create a reel that promotes both of your brands. This can help increase your visibility and engagement on the platform.

How do I enhance Reels that qualify?

By selecting the reel in your grid in your profile and selecting Enhance Post, you can enhance your reels. Remember to review your insights after your ad has run to find out which ones generated the most engagement.

  • To engage with your audience and draw in prospective new clients, keep improving your reels.
  • Several things to consider before you increase a reel include:
  • You won’t be able to improve your Reel if it contains interactive stickers, copyrighted audio, GIFS, or third-party camera filters.
  • Additionally, reels that have been shared on Facebook cannot currently be promoted.
  • under one minute in length, with a full-screen, vertical aspect ratio.

The Advantages of Reel Promotion

  • A bigger audience can be reached, and your presence on the platform is increased thanks to reel promotion.
  • Better engagement: Reel marketing can enhance the amount of engagement on your posts and your engagement rate as a whole.
  • Increased sales: For your company, reel promotion can enhance conversions and drive sales.
  • Increased brand recognition: Reel advertising can help increase the general recognition and standing of your brand on the platform.
  • Enhanced brand credibility: Reel promotion can aid in establishing trust with your audience and enhancing the legitimacy of your business.


Can I advertise a reel with music that is protected by copyright?

No, you cannot advertise a reel with music that is protected by copyright. Copyrighted content is not permitted to be used in promoted content, according to Instagram’s advertising guidelines. You are free to use music that is protected by copyright in your reel, but it won’t count toward promotion.

What is the turnaround time for an Instagram-sponsored reel?

What is the turnaround time for an Instagram-sponsored reel?

The approval process for a promotional reel on Instagram might take up to 24 hours. You will get an email explaining the decision if your reel is denied.

How much does it cost to promote a reel on Instagram?

The cost of promoting a reel on Instagram depends on a variety of factors, such as your target audience, budget, and duration of the promotion. You can set a budget for your promotion, and Instagram will charge you based on the number of impressions or clicks your reel receives.

After a promoted clip has been authorized, can I alter it?

No, after it has been authorized, a promotional reel cannot be edited. If adjustments are required, you will have to produce a new reel and submit it for consideration once more.

Can I advertise a reel across different accounts?

Can I advertise a reel across different accounts?

You can advertise a reel on as many accounts as you’d like, provided that each one satisfies the requirements.

Will boosting a reel grow the number of my followers?

Promoting a reel might help you gain more followers by increasing your visibility and engagement on the network. Promoting a reel does not, however, ensure that its audience will grow significantly.


Instagram reels can be an effective technique for growing your brand’s visibility. Not all reels, nevertheless, qualify for promotions. To make sure that your videos are eligible, you must adhere to Instagram’s rules and advertising regulations. You may improve your chances of success on the platform by producing original, high-caliber content.

To boost your visibility on the network, keep in mind to employ hot music and hashtags, optimize your captions, and work with other users. Most crucially, persevere with your efforts while remaining patient. You may utilize Instagram reels to develop your brand and accomplish your objectives with effort and time.

Leave a Comment