Instagram Reels Ideas to Get People Watching Your Channel

Are you trying to find ways to get more people to watch your Instagram Reels? Reels’ recent surge in popularity makes it understandable why companies and individuals are utilizing them to produce entertaining and interesting material.

Standing out from the crowd, though, can be difficult given the intense competition out there. We’ll discuss various Instagram Reels ideas in this article to help you promote your channel.


Instagram Reels have developed into a potent tool for businesses and individuals to interact with their audience. Reels’ short-form video format gives producers a fun and engaging platform to show off their individuality and ingenuity.

But given the volume of content on the platform, it’s crucial to have a plan for how to stand out from the competition.

What are Instagram Reels?

Before we dive into the Instagram Reels ideas, let’s first understand what Instagram Reels are. Instagram Reels is a new feature on the platform that allows users to create 15-30 second videos set to music or audio. It’s a similar format to TikTok and has become increasingly popular, with many creators using Reels to showcase their creativity and personalities.

Instagram Reels Ideas to Get People Watching Your Channel

Instagram Reels Ideas to Get People Watching Your Channel

Here are some Instagram Reels ideas to get people watching your channel:

1. Share Behind the content

By offering behind-the-scenes content, you may give your audience a peek into your everyday routine. Your daily schedule, creative process, and workstation are all examples of this. Building trust and forging a more intimate connection with your audience can both be facilitated by displaying the “real” you to them.

2. Create Tutorials or How-To Videos

Make quick tutorials or how-to videos that highlight your knowledge. For instance, if you work as a makeup artist, you may build a reel that showcases a certain method. This kind of material is not only educational but also very shareable, which can help you expand your platform reach.

3. Participate in Trending Challenges

Keep up with the latest trends on the platform by participating in trending challenges. This can include dance challenges, lip-syncing challenges, or even fashion challenges. By participating in these challenges, you can increase your visibility on the platform and potentially gain new followers.

4. Share Tips and Tricks

Share your knowledge with your audience by creating Reels that share tips and tricks. For example, if you’re a fitness coach, you can create a Reel sharing your favorite exercises or tips for staying motivated. This type of content is not only informative but also highly shareable.

5. Showcase Your Products or Services

If you have a business or offer services, Instagram Reels can be a great way to showcase your products or services. Create Reels that showcase your products or services in action, and include a call to action for your audience to learn more.

6. Collaborate with Other Creators

Collaborating with other creators on the platform can help to increase your visibility and reach on Instagram. Consider collaborating with other creators in your niche or industry to create engaging and shareable Reels.

7. Create Funny or Entertaining Content

Don’t be afraid to show your sense of humor on the platform. Creating funny or entertaining Reels can help to increase engagement and encourage people to share your content.

8. Use Trending Music or Audio

Using trending music or audio can help to increase the reach of your Reels. Keep an eye out for popular songs or audio clips that are trending on the platform and incorporate them into your Reels.

9. Share User-Generated Content

Encourage your followers to create content featuring your products or services and share it on their own profiles. This type of user-generated content can help to increase your visibility and reach on the platform.

10. Create a Series

Creating a series of Reels can help to keep your audience engaged and coming back for more. Consider creating a series on a specific topic or theme that resonates with your audience.

11. Display Your Individuality

On the platform, don’t be scared to be yourself. Making Reels that highlight your personality and distinctive style will help you stand out from other content producers and make your work more memorable.

12. Make use of captions and text

Text and captions can be added to your Reels to help make the content more readable and interesting. Use language to highlight important details or include captions for viewers who might be listening-impaired.

13. Use previously published content

If you already have content, think about incorporating it into Reels. This can apply to articles on blogs, videos on YouTube, or even postings on Instagram. While still producing interesting content for your audience, repurposing existing content can help you save time.

14. Share Your Story

Share your personal story or journey with your audience. This type of content can help to create a deeper connection with your audience and make your content more relatable.

15. Use Humor

Using humor in your Reels can help to make your content more engaging and memorable. Consider adding a funny twist to your content or creating Reels that showcase your sense of humor.

16. Use Emojis

Emojis can help to add personality and emotion to your Reels. Consider using emojis to emphasize key points or add a playful touch to your content.

17. Share Inspirational Content

Creating Reels that share inspirational or motivational messages can help to create a positive connection with your audience. Consider sharing quotes or affirmations that resonate with your audience.

18. Recognise Your Success

On the platform, highlight your successes or significant anniversaries. Reaching a specific number of followers or being recognized for your work are examples of this. Celebrating your successes can foster a sense of community and increase audience trust.

19. Making Interactive Content

Engaging viewers on your Reels can be improved by creating interactive material. Think about developing surveys or tests to get your audience involved with your material.

20. Make Use of Excellent Visuals

Making your content more visually appealing and engaging can be achieved by including high-quality pictures in your Reels. To make your Reels stand out on the platform, think about utilizing premium photos or movies.

Instagram Reels Ideas to Get People Watching Your Channel

Here are some more Instagram Reels ideas to get people watching your channel:

  • Showcase Your Process or Workflow
  • Share a Day in the Life
  • Create a Reel Series on a Specific Topic
  • Share Industry News or Trends
  • Create a “Get to Know Me” Reel
  • Use Transitions or Special Effects
  • Share Product Reviews or Recommendations
  • Host a Q&A Session
  • Share Your Favorite Things or Products
  • Create Reels That Tell a Story


How often should I post Instagram Reels?

There is no set frequency for posting Instagram Reels, but consistency is key. Consider posting Reels at least once a week, or more frequently if possible, to keep your audience engaged and interested in your content.

Can I use copyrighted music in my Instagram Reels?

Can You Use Copyrighted Music on Instagram Reels?

Instagram has a library of music and audio clips that are licensed for use on the platform. You can also use music that you have the right to or that is in the public domain. Using copyrighted music without permission can result in your content being taken down or your account being suspended.

How can I increase the reach of my Instagram Reels?

Using hashtags, engaging with your audience, and creating shareable content can help to increase the reach of your Instagram Reels. You can also collaborate with other creators or brands on the platform to reach a wider audience.

How long should my Instagram Reels be?

Instagram Reels can be up to 60 seconds long, but it’s recommended to keep them between 15-30 seconds for optimal engagement.

Do I need professional equipment to create Instagram Reels?

Do I need professional equipment to create Instagram Reels?

You don’t necessarily need professional equipment to create Instagram Reels. Many creators use their smartphones to record and edit their content. However, investing in a tripod or external microphone can help improve the quality of your content.

Can I use Instagram Reels for business purposes?

Yes, Instagram Reels can be a valuable tool for businesses looking to promote their products or services on the platform. Use Reels to showcase your products, share behind-the-scenes footage, or highlight customer testimonials.


For creators and companies trying to attract a larger audience on the platform, Instagram Reels is a potent tool. The ideas and advice mentioned above will help you produce interesting and shareable material that will broaden your platform audience and help you gain more followers. Aim to create content that connects with your audience while being true to your brand and distinctive style.

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