Difference Between Instagram Stories and Reels?

Instagram is one of the most widely used social media platforms in the modern world, and it has ingrained itself into every aspect of our everyday life. Users can connect with friends and family, exchange stories, photos, and videos, and even advertise businesses.

Stories and Reels are two features on Instagram that are sometimes mistaken for one another. We will examine the distinctions between the two in this post and assist you in comprehending their proper application.


Reels and Instagram Stories are two of the platform’s most popular features. There are some notable distinctions between the two, but both are used to make brief movies and share them with followers. To use them effectively and connect with your target audience, you must first understand the differences.

What are Instagram Stories?

Instagram Stories are short videos or photos that you can upload to your profile for 24 hours. Stories are a great way to share moments of your day with your followers.

You can add text, emojis, and music, and even tag other users in your Stories. Instagram Stories have become popular due to their ephemeral nature and the ability to create more casual and spontaneous content.

What are Instagram Reels?

In contrast, Instagram Reels are brief videos that can run up to 60 seconds and are permanently embedded in your profile.

A relatively new tool called Reels enables users to make and share brief, interesting videos with their followers. Reels can be used to produce a variety of entertainment, such as comedy routines, lip-syncing films, and dance videos. Your Reels can be enhanced by adding music, text, and special effects.

What Distinguishes Reels from Instagram Stories?

Reels and Instagram Stories share certain similarities, but they also differ significantly in some key ways.

What Distinguishes Reels from Instagram Stories?

Time Limit

One of the most significant differences between the two is the time limit. Instagram Stories only last for 24 hours, while Reels stay on your profile permanently. This means that you can create more casual and spontaneous content with Stories, while Reels require a bit more planning and effort.

Duration of Videos

The duration of videos is another distinction between Reels and Instagram Stories. You can only publish movies up to 15 seconds long on Instagram Stories. Reels, on the other hand, let you produce videos that are up to 60 seconds long. This gives you more time to produce interesting content and successfully deliver your message.


Story: You can include up to 10 hashtags in your Story, which should be sufficient considering that each one can only last for 15 seconds. Make sure the value your content is supposed to offer is the sole focus of your hashtags. You’ll lose followers if your hashtags are ambiguous or deceptive.

Reels: You are allowed to add up to 30 hashtags to your Reels, so don’t hold back. Using the right hashtags will help you build and grow your audience because reels can be found and searched for publicly. If you want to gain more followers on Reels, hashtags are significantly more crucial than stories.

User saving

Only the Instagram account that originally submitted the Story can save user-saved content. However, anyone can save an Instagram Reel. 

Users are now able to access their saved Reels whenever they desire. 

Saved Reels are accessible on their Instagram profile page under the “Saved” category.

Article Types

You can produce many kinds of content with Instagram Stories and Reels. Reels are more polished and professional, whereas Stories are often more informal and personable. Sharing daily highlights, behind-the-scenes material, or brief updates is easy with Stories. Reels are more effective at producing interesting and entertaining content that can be seen by more people.

Editing Options

Instagram Reels offer more editing options than Stories. With Reels, you can add music, text, special effects, and even adjust the speed of your videos. In contrast, Stories only allow you to add basic filters, text, and emojis.

target market

Finally, the audiences that Instagram Stories and Reels are intended for can vary. While both features can be used to reach a large audience, Reels can help you reach a new audience, while Stories are typically more suited to your current followers. Reels are a terrific way to broaden your audience on the network because they can be found by individuals who don’t already follow you.

How to Effectively Use Instagram Stories and Reels?

It’s time to learn how to use Instagram Stories and Reels successfully now that you are aware of their distinctions. Here are some pointers to get you going:

Instagram Stories 

Use Stories to share behind-the-scenes footage of your business, show off new products, or give a sneak peek into upcoming events.

  • Add text and emojis to your Stories to make them more engaging and personalized.
  • Use the poll and question stickers to encourage engagement from your followers.
  • Tag other users in your Stories to increase visibility and reach.
  • Use Stories highlights to keep your best Stories on your profile permanently.

Instagram Reels

  • Use Reels to create engaging and entertaining content that can reach a wider audience.
  • Incorporate music and special effects to make your Reels more entertaining.
  • Use hashtags and captions to increase discoverability and reach.
  • Keep your Reels short and engaging to hold the viewer’s attention.
  • Use the “Explore” page to discover new Reels and get inspiration for your own content.


Can I share the same material on Reels and Stories at the same time?

You can share the same content on both Stories and Reels, but keep in mind that the features’ target audiences and content genres vary.

Can I set up a time slot for my stories or reels?

Can I set up a time slot for my stories or reels?

Yes, you may schedule your Stories and Reels using third-party apps.

Can I find out who watched my reels?

Yes, you may swipe up on the video to check who saw your Reels.

How many reels or stories should I publish each day?

Although there is no hard and fast rule, posting at least one Story and one Reel per week is advised.

Can I monetize my Stories or Reels?

Yes, you can monetize your Stories and Reels through Instagram’s partner program, where you can earn money through sponsorships and brand deals.


Two fantastic sites for creating and sharing short films with your viewers are Reels and Instagram Stories. There are some fundamental differences between the two, even though there are some parallels. Understanding the differences can help you use them more effectively and connect with your target audience. Whether you use Stories to show behind-the-scenes footage of your business or Reels to create intriguing and entertaining material, both features can help you strengthen relationships with your followers and increase your visibility on the site.

Leave a Comment